This is a very interesting article by RKS Design CEO Ravi Sawhney. The influence of greater awareness around what we eat is certainly having an effect on the way fast food chains model their menus, but it is surface at best. The business model simply would not sustain itself if food needed to be sourced locally —or even more difficult, using non-GMO or organic produce. Read my comments on the article as well. And thank you to Ravi for these fresh ideas!
We are alone. This planet is a tiny, solitary spaceship sailing through a vast black wilderness.
How we conduct ourselves on this pebble in the abyss is a massive problem. This video, Overview, puts our place on our planet in perspective. We are interdependent and capable of solving great problems when working together. But we can and do create unimaginable chaos when we pursue our own interests and see things only from our own narrow perspective.
If you picture our planet as a small island, perhaps a mile in circumference, you may be able to imagine that someone living on the other side abusing the resources there will almost instantly impact those of us on the other side. We only have so many trees and plants, so many animals to hunt. And with one stream serving the whole island, poisoning the water up island poisons the water for all of us. The feuding over borders, resources and ideology is madness when you consider that we are using what we have faster than the planet can keep up.
Until a giant asteroid vaporizes Earth, the planet itself will survive. As a species, however, we are racing headlong for the end in short order. There is only so much to go around. In the western world, we scramble for newer and better toys that require oil, metals and chemicals to produce. We make the toys where labour is cheap — and then we use more oil and metal and chemicals to get them into the hands of consumers who want the newest and the fastest.
The collective ocean touches every shore of every land mass. We are all breathing the same air. Earth is enveloped by a thin, fragile layer that protects our species from annihilation. That layer is being damaged and there is likely no going back. We are all passengers on the same little boat. We cannot befoul one part without impacting the rest of it. Battling to conquer others over ideology, wealth or resources will leave the “winner” the last person on the Titanic.
It’s time to have a serious family meeting of our species. We don’t have time to “wait a while.” We need to start thinking like a family, instead of like a pack of rogue gangs. It may not be possible. Human history has consistently demonstrated a pattern for one-upmanship that distracts us from minding our basic human needs. In the past, the resources were usually there to feed and clothe us once we put down our weapons or sheathed our claws. But the time is fast approaching where this won’t be the case. The planet is warming. Storms are becoming superstorms. As we now grow massive swaths of genetically and chemically assisted monocultures to feed ourselves, we run the risk of catastrophic crop failures with climate change. We have created weaknesses in our spaceship, and then continue on as though nothing is wrong.
We need to talk. Together. And soon.
Small, local mixed-crop farmers are a dying breed. The average age of a BC farmer is 59 years. Despite the great urban farming efforts of good people like Sole Food Street Farms and Fresh Roots, making a living as a farmer is not sustainable under current conditions. Small farmers are not making enough money for the food they grow. They have second jobs, and the farm keeps losing money.
What that means is that we depend more and more on big factory farms growing massive swaths of monocultures to be our only source of food. Think about it. Living off chemically fertilized, chemically pest-protected food that is harvested under-ripe and shipped thousands of miles. Then think about that one virus — that one pest that beats the chemicals and thrives.
Our food supply is neither secure or sustainable.
My name is Casey Hrynkow. I’ve been working on a food project for the last 6 months called Dangling the Local Carrot. My ultimate goal with this project is to find a way to make local produce more accessible and affordable in Metro Vancouver.
I am at the point where I have begun to consider the idea of a Food Hub for Metro Vancouver. This would be a place for produce to be collected, sorted, washed, bundled and shipped out to customers. It would be a place with a commercial kitchen to use during the growing season and to rent in the off season. During that off season, farmers could come in, share ideas about the next seasons’ planting and get new training in technology and business. If you are familiar with the planned New City Market, I see this concept as slightly simpler and, perhaps, a piece that fits with the Market. I have yet to speak with anyone at Local Food First, but will follow up this week.
As my project (at least within the Leading by Design Fellows Program at California College of the Arts in San Francisco) is drawing to a close, with a presentation due November 1, I am looking for expert input on some of my very rough ideas. If you are someone in finance, farming, food processing, food retail, food education, farm education, food wholesale, a restaurateur, a caterer or someone in government who knows about food distribution and/or farming, I would be so grateful for your input. You can find my 10-question survey here.
What I hope to present at California College of the Arts on November 1 is a business model for further development (see framework below). I know that the regulation and consultation around a project like this often takes years, so I am under no illusion that a perfected Food Hub will magically appear, but I see value in it, and the dozens of experts I have spoken to this far also see value in it. So, I will proceed and hope that the planets align. As a partnership with project already in development or going it alone, I think this carrot has legs.
I have been focussing on farmers for the last couple of months. Farmers are the lynchpin of our local food system. Their numbers are dwindling. Fifty percent of farmers in British Columbia are over the age of 59 years. Their average age is 55. They are under threat from shrinking revenues and almost non-existant profit margins. Local farming is simply not sustainable under the current framework.
Our food issues are massive. The players are myriad, from the farmers themselves to the geopolitical juggernaut that mandates that agribusiness and international trade trump small-scale, mixed-crop farming. This is, as I’ve said previously, a “wicked problem”. No one player or solution will be able to address food security or institutional food insecurity. That’s a term I heard tonight at Good Food For All, an open discussion hosted by Vancouver Food Policy Council at Vancouver’s Roundhouse.
There is no magic bullet for food security.
There is no magic bullet for food security. On a global level, it requires agricultural science, food science, social science, political science, and many others I haven’t yet considered. In order to feed our world, we need everyone to come to the table. To feed Vancouver, we need all of that, but with a special focus on maximizing the potential of one of the most fertile growing regions in North America, so that it serves the people who live in and around it. In a world hugely dependant on agribusiness to produce the food we eat (everything from GMO wheat to the organic mega-acres like Earthbound Farm in California) a global food crisis, where monocultures grown in great swaths of land could have the potential to be wiped out in weeks, we need to strengthen our local capacity to produce food. It won’t sustain us forever, but it will help mitigate the wallop such a collapse could wield.
If we consider the focus on ensuring that farms keep growing produce in the Metro Vancouver region, we know we have to focus on small farms that grow mixed crops. In defining “small”, I’ll stick with 2 acres to 300 acres. There are smaller, urban farms. There are larger rural farms, but to narrow my focus, this is where I have landed.
Local food production, and making sure it continues to thrive, is a battle of “relentless incrementalism”…
Local food production, and making sure it continues to thrive, is a battle of “relentless incrementalism” as adeptly coined by speaker Nick Saul from Community Food Centres tonight at Good Food for All. There will be no “great battle”, no pivotal moment. It will be committed people, pushing steadily and constantly, to ensure that farmers can live decently from their labour and feel like valued and significant members of our society.
With this in mind, I have decided on the perhaps lofty goal of making farming a more reasonable living for farmers. At this point in time, my concept is a hub. This is not a new idea, but it is a good one. If farmers own their hub; if they find profitability in it; and if that hub gives Metro Vancouver greater access to locally grown produce, my goal can be achieved.
Next step: a business model. Stay tuned.
I attended the Cusp Conference in Chicago this week. The tag line for the conference is “The design of everything”. It came at an important time for me, when I am looking for ways to keep all of my senses open to possibility in unexpected forms. The speakers lineup was wild — from Constance Adams, a space architect with NASA, to a sword swallower, to Warren Berger, co-author of Glimmer and the soon-to-be-released A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas. It was an intellectual mashup of ideas and provocations aimed at the disruption of comfortable ways of thinking. Constance Adams, for instance, talked about how the design of a closed-loop system like the International Space Station relied on not only the biological necessities but the mental ones as well. The health of the station depends on the health of those working there for months at a time. And so it is with our larger space station, the planet. I was blown away by Dr. Gary Slutkin, who’s work in epidemiology in Africa and around the world informed his determination that violence is actually a disease, not a social problem. It is contagious, it’s born in clusters and is transmissible in epidemic waves, exactly like the plague and cholera. He has proven this theory through his founding of, and work in Cure Violence, with unbelievable numbers showing that a reverse of the spread of violence is not only possible, but highly successful, using public health-based epidemic control approaches. These ideas and many others like them are challenging me to think beyond the expected and to help my “clients” in local farming to stretch from what they know as their limitations to see a different way to do things, a way that will make local farming a sustainable way to make a living and contribute to a community. As I’ve said so many times, big D Design is about reframing problems, about disrupting embedded ways of thinking and about finding real innovation. It is about the design of everything.
It seems like trying to find a reason for the sun to come up. Farmers just do it. There is no logical or fiscal wisdom to deciding that it’s a really good idea to start getting up at 5:oo am, do back-breaking work until the sun goes down, have terrible cash flow and have to have a second job so you can pay your help and buy seed.
I have spoken to several farmers — some younger, some older. Some still have a fire burning in their belly, some not so much. But all truly care about farming and doing things right. They care about food and food security. They care about the planet.
It shouldn’t be this unrewarding (financially, at least) to grow the food that we all need. We shouldn’t have to bring in those tomatoes from Chile (please, don’t buy them!). As consumers, we need to be more focussed on supporting the local grower. And I’m looking for ways to make it marginally better for small-scale, mixed-crop farmers to stay in the business and feel the love.
I spent all of this past weekend in my office mapping (NOT napping), thinking and reading. I am finding much more focus now. The fact is that small-scale farmers can’t afford to live on the income they make from farming alone. With that kind of carrot on the stick, there aren’t going to be a lot of people motivated to farm. Fewer local farms = less local produce = higher prices = more imported food. And there I am, back where I started, eyes tearing with frustration at having to buy Mexican tomatoes.
Fewer local farms = less local produce = higher prices = more imported food.
So my target is distribution, with my “customers” being small-scale local farmers as primary and “retailers” as secondary (retailers in quotes as these can be anyone from the farmers themselves to smaller grocery stores). The distribution element has come up over and over again as one of the three biggest barriers to accessibility of local food, the others being education (farmers and the public for different reasons) and business acumen.
I will facilitate a workshop with some of the wonderful people I have interviewed over the course of the last few months. They are experts. They know the problem space. I will also include design students whose wide-open thinking can help pull people who are too deep in the problem out of their comfort zone. I will invite a couple of people with food logistics expertise to help inform things from a larger scale…and well see what we can come up with! I plan to work with the many research and facilitation skills I have acquired through the Leading by Design Program and the goal will be to generate as many possible business models as possible.
I’m looking forward to this. I want to see small-scale mixed farming grow the thrive in and around Metro Vancouver. I’m hoping I can be part of the solution.